I’m Sabina, a video editor 10+ years of experience in video and 5+ years working on advertising creatives for DTC and eCommerce brands.

Over the years, I’ve worked on 500+ creative projects across Meta, TikTok, and other paid social platforms, creating everything from UGC-style ads and product videos to more concept-driven creatives.

I’ve worked closely with creative strategists, designers, and media buyers, which gave me a good understanding of how the editing fits into the bigger picture, from the initial idea and hook to the final ad and performance feedback.

My main focus is editing: storytelling, pacing, hooks, sound design, motion, and making the most of the footage and assets available.

I’ve also had the opportunity to work on creatives for brands that generated $2M+ in tracked revenue, which taught me a lot about what goes into making advertising creative at scale.

That’s the approach I bring to every project: strong editing backed by performance thinking.